If you’re looking to turbocharge your brand’s growth, you’re in the right place. Fospha, a leader in marketing measurement and analytics, has just released a game-changing report: “Elevating eCommerce: Secrets of Scaling Brands.” This isn’t just another report—it’s your playbook for smashing those growth goals. Let’s dive in. Key Strategies for Different Growth Stages Fospha […]

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)

The global campaign was developed by WPP Open X, led by Ogilvy.

Brand-building, brand messaging, and brand-resilience When defining brand messaging and personality, it’s crucial to establish what your brand is and, more importantly, what it isn’t. Ruchika Kalra, brand director at Lastminute, highlighted GymShark’s clear message: “We do gym.” This simple statement conveys the company’s focus and helps potential customers understand when the brand’s offering can

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature

Windows 11 is going to get more AI abilities – which is a given, especially considering Microsoft’s big push behind Copilot+ PCs, aka AI PCs – and we can expect more of this in the future, not just with the OS and its default apps. While Microsoft will of course be introducing new features that

Cloudflare has released a new free tool that prevents AI companies’ bots from scraping its clients’ websites for content to train large language models. The cloud service provider is making this tool available to its entire customer base, including those on free plans. “This feature will automatically be updated over time as we see new

The Samsung Galaxy Z Flip 6 will come with a 50-megapixel rear camera for the first time, a bigger battery than any of its predecessors and a bunch of AI features, according to the product pages leaked by Evan Blass on Substack. Also known as @evleaks on X/Twitter and other avenues, Blass is known to

The Samsung Galaxy Z Fold 6 and Samsung Galaxy Z Flip 6 leaks are coming thick and fast now, as you would expect given that they’re due to launch next week. The latest batch reveals just about everything the phones – assuming they’re accurate of course – including some interesting upgrades, and the promise of

July 4 isn’t really a boon for tech deals. Seasonal sales can be hit or miss if you have things like headphones, tablets and other tech gear on your shopping list — you’re actually better off looking for early Prime Day deals (if you’re a Prime member) right now, since Amazon has already kicked off